• Identify the psychological, social, and contextual factors that influence behaviour.
• Recognize cognitive biases and behavioural barriers that can undermine well-intentioned initiatives.
• Apply behavioural insights across sectors and domains, from public policy and service delivery to organizational culture, health, sustainability, equity, and community engagement.
• Use established behaviour change frameworks to diagnose problems and structure interventions.
• Choose evidence-based tools and techniques suited to your specific behavioural challenge.
• Design, test, and refine interventions to increase effectiveness and support measurable outcomes.
• Align programs and policies with real human behaviour to achieve more inclusive, sustainable, and socially beneficial results.

Impact on your organization, team or business:

• Design more effective policies, programs, and initiatives by aligning them with how people actually think and behave.
• Increase participation, adoption, compliance, and engagement in priority areas such as sustainability, health and safety, civic engagement, employee behaviour, and social impact.
• Reduce the risk of interventions, programs, and policies that fall short or backfire by identifying behavioural barriers, contextual frictions, and unintended consequences early.
• Build organizational capacity for evidence-based change by developing practical skills to diagnose challenges, design interventions, and test solutions.
• Make better use of resources by focusing on behaviourally informed strategies that are targeted, measurable, and grounded in real-world conditions.
• Advance more sustainable and inclusive outcomes by designing initiatives that reflect the realities of the people and communities they are meant to support.

Behavioural Insight Fundamentals

• The nature of behaviour change
• Core principles of behavioural insights
• Key influences on behaviour, including context, habits, social norms, emotions, and cognitive biases

Setting the Stage for Behaviour Change

• Defining the problem space
• Selecting target behaviours aligned with strategic goals
• Assessing risks, trade-offs, and unintended consequences
• Identifying key audiences and behavioural drivers

Behavioural Mapping

• Using mapping tools to analyze the full behaviour change process
• Mapping the end-to-end behaviour journey
• Identifying friction points and intervention opportunities

Behavioural Insights Tools

• Using the LISTS tool to guide intervention design
• Applying nudges and choice architecture
• Using the EAST framework and the SHIFT framework
• Integrating additional behaviour change approaches, with a focus on ethical and inclusive principles

Testing and Refining Insights

• Designing experiments, pilots, and tests
• Learning from data and adapting interventions
• Building a culture of testing and iteration

Putting it All Together

• Developing a behaviourally informed solution to real-world case examples
• Practising tool application through a hands-on exercises