Strategy 

• Analyzing external forces that shape the marketplace: environmental scanning and market assessment 
• Sources of competitive advantage and barriers to entry 
• Building effective value propositions  
• Contemporary models of strategic planning 

Finance and Accounting 

• Key financial/managerial accounting principles and tools  
• The effect of transactions on the company’s financial position  
• The budgetary cycle: preparing meaningful budgets, updating for changing situations, comparisons to actual, taking action to implement changes 
• Cost-effective controls to safeguard assets and ensure policy compliance  
• Time value of money: creating support for business decisions  

Operations 

• Core principles of high-performing processes 
• Tactics: the role of operational building blocks (capacity, inventory etc.) in service and manufacturing processes 
• Integrating operations with other functional areas  
• Creating an effective operational strategy to support the organization’s value proposition 

Strategic HR 

• Fundamental principles of Human Resource Management 
• Utilizing HR to integrate business strategy 
• Driving results by managing performance 
• Building high-level partnership skills 
• Leading people through change  

Marketing 

• Understanding customers (B2B and B2C) 
• Market segmentation, targeting and positioning 
• Making product, place, price and promotion decisions 
• Digital and social marketing strategy