Marketing

Data-driven decision making is key to an organization’s success.

Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions.

Connect to a variety of data sources, shape and transform data into meaningful information, and create rich, interactive reports to bring your data to life. Utilize skills you have developed in Excel to manage the transition to Power BI with ease and confidence. Discover the power of the tool to present data and impress your stakeholders.

Today’s organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult.

Gain insight into how the new discipline of Behavioural Insights uses behaviourally-informed, evidence-based strategies to improve programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees.

Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions.

This introductory course defines the content strategy vision that enables you to create authentic content for your target market. Articulate your organization’s purpose, and learn key elements of a cohesive content marketing strategy that drives value for your brand.