David Hardisty
BA (Stanford), MR (Paris Descartes), MA, MPhil, PhD (Columbia)
David Hardisty is the SMEV Chair of Marketing and Associate Professor, Marketing and Behavioural Science Division at UBC Sauder School of Business. His research focuses on decisions about the future — including sustainability, financial planning, and impulsivity. His ultimate goal is to develop practical tools that improve long-term decision-making at both the individual and organizational level. Dave has collaborated on behaviour change projects with organizations such as BC Hydro, the Environmental Defense Fund, Fresh Prep, Kiva, London Drugs, Sustainable Apparel Coalition, and Vancity Credit Union.