Ekin Ok
BA, MA (Sabanci University), MM, PhD (UBC)
Ekin Ok is Assistant Professor of Marketing at the Smith School of Business, Queen’s University. Her research is in consumer behaviour, with a particular focus on social influences and prediction biases. She uses experiments, longitudinal studies, and qualitative text analysis in her work. Previously, she worked in program evaluation, serving as lead evaluation analyst on projects spanning immigration, healthcare, and sustainability.