Kate White
BA (SFU), MA (Waterloo), PhD (UBC)
Kate White is Senior Associate Dean of Strategy and Responsible Business, Rick Pollay Professor in Marketing for the Public Good, Professor in the Marketing and Behavioural Science Division, and Academic Director of the Centre for Climate and Business Solutions, all at UBC Sauder School of Business. Her research focuses on how social contexts, identities, and emotions shape how consumers make ethical, prosocial, and sustainable choices. She has consulted on behaviour change projects with partners including the City of Calgary, Health Canada, BC Women's Hospital, BC Hydro, and The United Way.