StrongerBC Future Skills Grant is available for a select number of UBC Sauder Professional Growth programs. This funding was provided by the Province of British Columbia. Learn more

Behavioural Insights

Understanding why people do what they do leads to smarter decisions and stronger results. Our behavioural insights programs help you design strategies that align with real human behaviour, cutting through complexity, reducing friction, and driving meaningful change in an increasingly fast‑moving world.

Upcoming sessions

Fundamentals of Behavioural Insights

Live Online | Starts Nov 16

Gain insight into how the new discipline of Behavioural Insights uses behaviourally-informed, evidence-based strategies to improve programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees.

Course Details

Behavioural Insights

Applying Behavioural Science for Organizational and Social Impact

In-person | Starts Jan 19

Course Details

Live Online Certificate

Certificate in Behavioural Insights

The Advanced Professional Certificate in Behavioural Insights is a rigorous 9-month program that combines coursework and a capstone project to give you the knowledge and skills to design and evaluate BI solutions in your workplace.

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