Expert local instructors

• Taught by practicing product management professionals with real industry experience.

Team-based learning

• Collaboration is built into the program design, so you can practice the cross-functional stakeholder dynamics that define real product work.

End-to-end case study

• A single complex case study runs throughout the program, giving you the experience of managing a product from discovery through launch.

Coaching and mentorship.

• Personalized coaching and mentorship support that helps you connect the program content to your own product context and professional goals.

Flexible blended delivery

• A blend of in-person sessions, live-online classes (3 hours per week, live on zoom), and self-paced learning designed to fit around your busy schedule.

Impact on your organization, team or business:

• Customer feedback loops and validation frameworks reduce the risk of building the wrong thing, improving product-market fit and the ROI of new products.
• Discover new market opportunities: Trained product managers use structured discovery to surface unmet customer needs and market gaps, helping organizations identify opportunities before their competitors.
• Improve cross-functional alignment: Product managers sit at the intersection of engineering, design, marketing, and business. Training in this role builds the collaboration and communication skills that reduce friction across teams.
• Drive data-informed decisions: From prioritization to post-launch iteration, trained Product Managers apply data and metrics at every stage, making evidence-backed decisions that improve outcomes over time.
• Foster a culture of customer centricity: When the team is trained to start with the customer problem, the entire organization becomes more responsive, more innovative, and more competitive.

The bootcamp follows the complete product lifecycle, from the initial business case through to measuring adoption and iterating for growth. Each phase is taught through interactive sessions, applied exercises, and real-world product tools and techniques.

Phase 1

Discovery and Strategy: Understand the market, the customer, and the opportunity>

• The roles and responsibilities of the product manager
• Customer research methods and feedback loops
• Building a compelling business case for new product
• How Product Managers differ from project management and UX
• Identifying and validating market opportunities
• Product vision and strategic goal-setting

Phase 2

Definition and Planning: Turning customer insight into product direction

• Translating research into product requirements
• Stakeholder alignment and communication
• Defining and measuring product-market fit
• Product road-mapping and prioritization frameworks

Prototyping and usability testing

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Phase 3

Development and Agile: Managing delivery with agile principles

• Agile and Scrum fundamentals for product managers
• Sprint planning, backlog management, and prioritization
• Cross-functional collaboration during development
• Iterative development and continuous feedback

Phase 4

Launch and Go-To-Market

• Developing a go-to-market strategy
• Launch planning and cross-functional coordination
• Beta testing and staged rollout approaches
• Positioning, messaging, and competitive differentiation
• Customer onboarding and adoption planning

Phase 5

Growth and Iteration

• Defining and tracking product metrics and KPIs
• Experimentation and A/B testing
• Managing the product portfolio and lifecycle
• Data-driven decision making throughout the lifecycle
• Customer feedback loops and product iteration
• Building a culture of continuous improvement

Module 6

The Diversity of Projects and Delivery Approaches

• How complexity and uncertainty shape the PM approach
• Differentiating projects by size, novelty, risk, and stakeholder breadth
• Predictive (waterfall) vs. adaptive (agile) delivery methods
• Choosing the right approach for the project at hand
• The full project lifecycle from initiation to closure
• Post-project review and the eventual realization of benefits

Curriculum may be subject to change.