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AI and Digital Transformation

AI for Everyone

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$395 + tax (5%)

Course Start Date
Duration
Hours of Study
Instructors
Location
PDU / CDU
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Fee
$395
Tax
$20
Subtotal
$415
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AI and Digital Transformation

AI for Everyone

Prepare for tomorrow's workforce, today

The numbers are in: according to a recent work trend report, 79% of leaders agree their company needs to adopt AI to stay competitive and 66% would not hire someone without AI skills. 85% of users say AI helps them focus on their most important work. 

This introductory course offers a comprehensive look at generative AI, focusing on its practical application in a variety of business contexts. Start by exploring AI’s transformative impact on industries and the way people work. Then get hands-on training in AI technologies like ChatGPT, empowering you to boost productivity, streamline operations, capture new customers and spearhead innovation. 

Whether you are a seasoned business leader or someone simply curious about the future of work, this course will help you master the tools of this essential new technology. Don't get left behind—prepare to excel in an AI-driven future!

Download the course description

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This course is ideal for:
  • Emerging and middle managers in private or public sector organizations
  • Executive and administrative assistants
  • Project managers, data analysts and technical specialists 
  • Sales and marketing specialists
  • Entrepreneurs and small business owners
  • Corporate trainers 

No prior experience with AI is required. All you need is a healthy dose of curiosity about the future of work!

Unlock new levels of productivity
  • Revolutionize the way you manage tasks and information
  • Make your work life more efficient and less stressful
Optimize communication and business development
  • Conduct online research and distil the key points
  • Draft and refine your professional correspondences
Take charge of the future of work
  • Prepare for evolving roles in the digital business landscape
  • Move past experimentation to business transformation
Build your AI skillset
  • Learn the essentials of effective prompt writing
  • Elevate your expertise with custom GPTs and AI-driven research and analytics
Raise the bar on success
  • Apply AI to bolster your company’s competitive edge
  • Position AI as a vital resource—in your industry, and in your career
Impact to your organization, team or business:
  • Equip teams with AI skills to drive innovative new solutions
  • Place the organization ahead of its competitors by leveraging AI insights for strategic decision-making
  • Implement AI-driven processes to bolster efficiency and reduce time, effort and costs
  • Connect with customers to boost the bottom line and strengthen sustainability
  • Offer cutting-edge training opportunities to attract top talent, and foster a culture of continuous learning
Module 1: Introduction to Generative AI

Learn about fundamental principles and explore how generative AI can be applied in various business contexts. 

  • Overview of Generative AI
  • Key capabilities and limitations
  • Popular platforms and tools
  • Reading: AI in Business
Module 2: Effective Prompt Writing

Develop and practice the essential skill of crafting effective prompts for generative AI tools. 

  • Principles of prompt writing 
  • Techniques for different use cases 
  • Interactive prompt writing exercises
  • Reading: best practices in prompt writing 
Module 3: Applying Generative AI in Business

Learn practical applications of generative AI in business settings. 

  • Enhancing business communication
  • Creating sales and marketing materials
  • Personalized outreach and follow-up
  • Basic research and data analysis 
  • Hands-on practice: using AI to create communication materials 
Module 4: Advanced Techniques with Generative AI

Learn advanced techniques for using generative AI and explore what’s coming next. 

  • Custom instructions for AI
  • Building and using custom GPTs
  • Intelligent agents and task automation
  • Emerging capabilities and future trends

Profile

Jonathan Carrigan

Jonathan Carrigan

Associate

Jonathan is an expert educator and industry leader specializing in digital transformation, AI integration and organizational strategy. With over 20 years of professional experience, he has held senior roles in top organizations such as Maple Leaf Sports & Entertainment (MLSE) and the Canadian Broadcasting Corporation (CBC), where he spearheaded digital product development, data-driven marketing and strategic transformation initiatives. Jonathan’s proven ability to bridge the gap between cutting-edge technology and strategic leadership makes him a sought-after instructor for executive education programs. He has over a decade of experience designing and delivering executive training programs focused on the practical application of AI and digital strategies to drive innovation, improve operational efficiency and foster team engagement. His interactive approach significantly enhances his students’ learning experience, empowering them to navigate the complexities of AI adoption, aligning technology with organizational goals to create meaningful and lasting impact. Jonathan’s practical experience in business transformation is complemented by an MBA in Technology Management, along with certifications in product management and executive leadership.

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