Strategy and Innovation
Transform Your Innovation Game
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$3,685 + tax (5%)
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Strategy and Innovation
Transform Your Innovation Game
Redefining how business professionals create the future
Innovation isn’t a buzzword, it’s the heartbeat of organizations that thrive in uncertainty and stay ahead of disruption. Whether you’re leading a team, shaping strategy or driving growth, your ability to innovate will determine your organization’s future—especially in the world of Volatility, Uncertainty, Complexity and Ambiguity (VUCA).
Spread over five weeks, this six-and-a-half day online program equips professionals with the mindset, tools and hands-on practice to turn big ideas into real impact. It will take you inside the innovation process—from discovery to design to delivery—enabling you to unlock creativity, experiment boldly and embed innovation into the DNA of your organization.
So don’t just wait for disruption—create it! Register now to join the forward-thinking business professionals who will be shaping the future in the dynamic years ahead.
- Become future-ready by understanding how AI, sustainability and disruptive models are reshaping business
- Learn proven frameworks such as design thinking, systems thinking, and human-centered design used by the world’s most agile companies
- Make sense of the powerful human elements underlying customer behaviour
- Create better and bolder ideas by capturing information that eludes more traditional business models
- Expand your experimentation confidence to move fast, prototype, and embrace failure as fuel for smarter solutions
- Make wise use of AI, while avoiding its shortcomings
- Work with peers on a live innovation challenge from your organization, and leave with a roadmap you can implement immediately
Impact on your organization, team or business:
- Develop your organizational capacity to adopt emerging strategies, tools and processes
- Embed agile thinking into project management
- Grow your market share with new products and services that customers actually want
- Foster a culture of creative collaboration, risk-taking and innovation
- Gain critical insights to manage complexity and support long-term success
Session 1: An Introduction to Innovation
- Why innovation is critical in organizations
- Basic innovation skills and traits
- Where are you at? Assessing your and your organization’s innovation readiness
- Innovation process, creative process, problem solving, design thinking
Session 2: Problem Discovery and Definition
- Gathering insights to identify tough organizational challenges
- Empathy and human-centered design
- Market-driven innovation
Session 3: Experimentation, Failure and Prototyping
- Creative product development
- Failure by design
- Post-mortem analysis
Session 4: Disrupting Regular Innovation
- Better brainstorming through painstorming
- Frugal and/or Jugaad innovation
- Futures thinking and backcasting
Session 5: Systems Thinking Design and Innovation
- How do you build an effective innovation system in the organization?
- Thinking ecosystems (e.g., speed, fit/culture, people, structure, tech)
- Speed to market
Session 6: AI and Innovation
- Where AI can add value, and where it is challenged
- Digital twins, digital sample, AI creativity
Capstone Project
- Survey to start program on “Where do you have an organization/individual innovation challenge-issue”, then grouping on themes across full class
- Team presentation on how to address the innovation challenge at hand
Profile
Angèle Beausoleil
Assistant Professor of Teaching
Angèle teaches innovation programs at the UBC Sauder School of Business, and serves as Academic Director of the W. Maurice Young Centre for Entrepreneurship Research. An award-winning educator, she is passionate about developing future innovators and customer-centred intrapreneurs/entrepreneurs. Formerly she worked as a professional strategist, marketing and innovation executive for creative consultancies, technology companies, international consumer packaged brands and non-profit organizations.
Darren Dahl
Dean, UBC Sauder School of Business
Darren is the Dean and RBC Financial Group Professor of Entrepreneurship at the UBC Sauder School of Business. He is globally recognized for his expertise in strategic marketing, marketing research, consumer behavior and social influence, new venture design, entrepreneurship and creativity. An award-winning academic, he is a past recipient of the Killam Research Prize and the 3M Teaching Fellowship, and in 2015 he was ranked as the #1 professor worldwide for marketing research by the American Marketing Association. He also consults widely for multinational corporations.
Tim Silk
Associate Professor of Teaching
Tim is an award-winning teacher at the UBC Sauder School of Business specializing in brand strategy/management and new product development. He works with organizations to identify market opportunities and bring new products to market. He has also served as an advisor on consumer behavior, disruptive innovation and pricing to organizations such as Best Buy, Brand Finance, McKesson and Visa. Before becoming a professor, Tim worked as a product manager in the beverage industry and as an account manager in the advertising industry.
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