Marketing
Data Visualization and Storytelling
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$1,095
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Marketing
Data Visualization and Storytelling
Today’s organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult. This course focuses on how to communicate and sell marketing strategies, activities, and results using a combination of visual thinking, storytelling, dashboards, and data visualizations to a diverse range of audiences.
Learning Outcomes
- Explain the importance of visual communication and storytelling.
- Describe what data visualization is.
- Apply industry-standard tool to identify the appropriate charts, graphs, and visual elements required for data visualization.
- Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in.
Earn a digital badge that highlights your competencies acquired in this course.
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Applies to the following Certificate(s)
course
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