Marketing
Data Visualization and Storytelling
info_mark_grey Live online
$1,095 + tax (5%)
Course Start Date
Days and Times
Marketing
Data Visualization and Storytelling
Today’s organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult. This course focuses on how to communicate and sell marketing strategies, activities, and results using a combination of visual thinking, storytelling, dashboards, and data visualizations to a diverse range of audiences.
Learning Outcomes
- Explain the importance of visual communication and storytelling.
- Describe what data visualization is.
- Apply industry-standard tool to identify the appropriate charts, graphs, and visual elements required for data visualization.
- Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in.
Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
course
Courses you may also be interested in...
Next Start Date Feb 3
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. Learn more
Next Start Date Jan 6
Data-driven decision making is key to an organization’s success. Learn more
Next Start Date Nov 18
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Learn more