Marketing
Marketing Intelligence and Performance Optimization
info_mark_grey Online
$1,095 + tax (5%)
Course Start Date
Days and Times
Duration
3 weeks
Hours per Week
10
Instructors
TBA
Location
N/A
PDU / CDU
Days and Times
Marketing
Marketing Intelligence and Performance Optimization
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. This course focuses on continuous improvement opportunities to optimize marketing and customer initiatives.
Learning Outcomes
- Define marketing intelligence concepts, challenges, and considerations.
- Describe experimentation and demonstrate the value of A/B Testing.
- Optimize marketing activities to better achieve organizational objectives and competitive advantage.
- Explain the role and differences between artificial intelligence, machine learning, and deep learning.
- Understand the differences between predictive and prescriptive analytics and how these are used.
- Describe governance practices and create a data governance model.
Earn a digital badge that highlights your competencies acquired in this course.
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Applies to the following Certificate(s)
course
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