Demystifying Digital Analytics
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$245 + tax (5%)
Course Start Date
This program allows 180 days of unlimited access.
TBA
N/A
Demystifying Digital Analytics
Transform data-driven insights into real-world results
Digital analytics has evolved from simply tracking website traffic and page views, to understanding online behaviour and using this data to make informed business decisions. It’s time to view your organization’s digital assets as a critical profit-generating business channel, as opposed to a marketing expense.
This short introductory course provides a non-technical perspective on how data analytics can provide an accurate, real-time picture of your digital business initiatives. Discover ways to leverage online intelligence to make better data-driven decisions and respond quickly to change. Learn best practices for managing the online activities that impact bottom-line goals. Prepare yourself to optimize your organization’s digital ecosystem.
Download the course description
Please note: This on-demand program does not qualify as an elective for UBC Sauder Professional Growth Certificates.
Get a big-picture view
- Explore the content and capabilities of digital analytics
- Assess the impact of digital analytics on all areas of business
- See how data improves the quality of business decisions
Map the customer journey
- Look at your business from a customer's perspective
- Track your customers’ interactions
- Use intelligence to improve the customer experience
Drive business results
- Know the critical factors to consider prior to implementing any digital strategy
- Relate digital analytics to common digital business models
- Apply insights drawn from real-world behaviours to your business operations
Monitor online performance
- Learn the common digital Key Performance Indicators you should focus on
- Deploy best practices to evaluate, report and manage your online activities
- Ensure that resources and efforts applied to your digital activities are well-spent
Set the scene for digital success
- Answer the big questions about your organization’s preparedness
- Communicate your insights to influence decision-making
- Get a holistic approach to support a data-driven organizational culture
Impact to your organization, team or business:
- Leverage digital data analysis consistently across the organization
- Generate a bigger return from your digital investment
- Increase your organization’s probability of digital strategy success
- Take your organization from its current reality to its desired future state
- Trends in industry intelligence: capabilities in online intelligence, the impact of digital marketing
- Understanding the big picture: what digital analytics entails, how online and digital initiatives help you make data-driven decisions
- Four reasons for using data to drive action and enhance business goals
- Stages of the customer journey: how digital analytics enables you to track customer interactions
- Data analytics management: setting goals and objectives, gathering online intelligence, what should you measure
- Five digital business models and the objectives of each: e-commerce, lead generation, advertising, customer support, informational products
- The four critical factors of an effective digital strategy
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Njeri Watkins
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