Behavioural Insights Advanced Professional Certificate Program

The Advanced Professional Certificate in Behavioural Insights far exceeded my expectations, both from an individual learning perspective and course delivery perspective.  The instructors went above and beyond to ensure it was engaging throughout with a wide variety of learning activities and practical applications of concepts.  I have applied a BI lens to many of the programs and services I lead as a Strategic HR Manager in the short time since graduation and am excited for the possibilities for organizations.

The Advanced Professional Certificate in Behavioural Insights provides a unique opportunity to develop a practical skillset for addressing real-world problems. Not only do you receive a firm grounding in theory, but you are supported in putting this theory into practice through an applied project. Working with supportive faculty and a project client, the program allowed me to add this applied experience to my existing academic background. I look forward to employing the skills that I learned as I transition out of academia and into a career in the behavioural sciences.

The Advanced Professional Certificate in Behavioural Insights demonstrates the value of education in applied behavioural science by pulling together expertise from multiple areas and focusing it with a behavioural insights lens. It democratizes that knowledge by allowing more people, especially in the public sector, but also across all types of organizations, to get a base understanding of the value and potential of BI and how to apply it. Having sponsored both students and capstone projects, there is tremendous value in increasing organizational capacity in the knowledge of the potential that BI offers.

The tools and learnings from the Advanced Professional Certificate in Behavioural Insights are practical and widely applicable. Although Behavioural Insights have successfully been used at the societal level to shape public policy, I have found them to be particularly helpful in the business and corporate environment, for achieving and effectively managing change in the workplace. The program had a good balance of theory combined with practical application that positioned me well to actually implement what I had learned.

I have thoroughly enjoyed being a capstone project client for the Advanced Professional Certificate in Behavioural Insights program. Parking systems are highly dependent upon the actions of individual users – being able to test and, most importantly, monitor BI solutions in the field has helped me make these systems better for all.

The Advanced Professional Certificate in Behavioural Insights program provided me with a practical toolkit to incorporate into my current field of work. From behavioural insights theory to statistical analysis and project management, this course taught me how to create, execute, analyze, and scale behavioural interventions accordingly. Whether in a traditional field like marketing or something more modernized such as user experience, this program applies to various work areas and levels of expertise.

Behavioural insights knowledge and skills are increasingly in demand and unquestionably valuable for new and evolving government services. The Advanced Professional Certificate in Behavioural Insights helped me develop these skills through thought-provoking materials, engaging professors, and a dynamic format that blends theory and real-world application. The program is exceptional and I am excited to watch it grow.

The Advanced Certificate in Behavioural Insights offers an amazing opportunity and hands-on methodology to rethink how we invite people – employees, citizens, clients – to make and implement the best choices for their health & wellbeing. The faculty do an amazing job of establishing cohorts and capstone project teams to promote cross-functional, collaborative learning on complex but accessible topics in behavioural science theory and methodology. It was inspiring to see the different real world contexts and problems the teams within my cohort tackled with BI methods, and I’m excited to apply what I’ve learned to building and transforming systems that better support the community I serve!

I would recommend the Advanced Professional Certificate in Behavioural Insights to anybody looking to advance their experience and education in BI. I chose this program as it is the only BI certificate being offered in Canada. The virtual nature of the certificate allowed me to continue working full time during the program. Since completing the certificate, it has given me the skills and experience to lead the BC Behavioural Insights Group on a number of occasions.

The Advanced Professional Certificate in Behavioural Insights is an excellent program for anyone interested in understanding human behaviour and applying it to real-world challenges. It combines strong theoretical foundations with practical, hands-on experience through a rigorous capstone project. The instructors are exceptional, and during the capstone, you have highly capable mentors in your corner who guide you to the finish line. Having completed a few BI programs in the past, I found this certificate to be the most comprehensive and pivotal in supporting my transition into the field. Since completing it, I’ve had the privilege of working with the Behavioural Insights Group at the BC Public Service and now at the Behavioural Public Policy Lab at UBC.

The Behavioural Insights skillset and competency is so critical to effective service delivery. After having an RTB employee complete the Advanced Professional Certificate in Behavioural Insights, including a capstone project focused on an RTB challenge, we have successfully classified a new role in the BC Government: Behavioural Insights Specialist. Thank you so much for this program - this certificate is a requirement of the new position.

The Advanced Professional Certificate in Behavioural Insights proved to be an invaluable learning experience. I was uncertain about what to expect, but I quickly discovered that the program exceeded my expectations in every aspect. The professors were not only knowledgeable, but incredibly supportive and engaging, fostering an enriching learning environment. Working on the capstone project allowed me to collaborate with an interdisciplinary group of professionals, which significantly enhanced my understanding of Behavioural Insights. The knowledge and skills I acquired during this program have helped immensely, both in my work in marketing strategy, and in my ongoing studies.

The Advanced Professional Certificate in Behavioural Insights provides an opportunity to learn more about human behaviour from leading experts. The program provides an excellent opportunity to learn more about the theory behind behavioural insights in addition to providing the opportunity to develop practical skill sets to apply these theories to address real world challenges. Developing these skills not only supported my transition to a new career in the behavioural science field, but it also provided me with a new lens on human behaviour that I will be able to use throughout my career, no matter what field it is in.

Graduates of UBC’s Advanced Professional Certificate in Behavioural Insights (BI) will obtain knowledge in each step of the core BI research process, while at the same time conducting a BI project that runs in tandem with the certificate’s curriculum. This blending of theoretical education and real-world practical application,  ensures graduates leave the program with the skills of a BI practitioner. The program is extremely well designed, led by passionate instructors and smoothly delivered virtually. The Fundamentals of Behavioural Insights prerequisite course is great standalone introduction to BI and serves as an ideal way to discover for yourself if the full certificate program is right for you. I would highly recommend this program.

As a market researcher, I've spent years understanding people's behaviour. This program gave me the tools to actually change it. The hands-on capstone project meant we weren't just learning theory, we were living it with a real client. The faculty were incredible, and I left with both a new skillset and a fundamentally different way of thinking about change. What stuck with me most is that instead of trying to change people (which is hard!), you learn to change the situation. Suddenly these massive, overwhelming challenges become a series of smaller, solvable design problems.

I joined the Advanced Professional Certificate in Behavioural Insights program to deepen my understanding of behavioural science and transition from an enthusiast to a practitioner by applying learnings in marketing. The program exceeded my expectations with its outstanding professors, comprehensive curriculum, and hands-on capstone project, which allowed our team to design and implement a complete behavioural insights initiative. The program transformed my perspective, providing me with a behavioural lens to approach business and marketing strategies effectively and thoughtfully. I highly recommend it to anyone passionate about behavioural science who wants to broaden their knowledge and gain a transformative perspective on human behaviour.

The Advanced Professional Certificate in Behavioural Insights was great in furthering my skills to implement evidence-based Behavioural Insights practices into my work with the BC Government, where I completed an exciting capstone project applying BI to the Child Welfare field. It was refreshing to see the many ways Behavioural Insights can be applied and get to know people in the Behavioural Insights community directly. I was amazed by the caliber of my professors and classmates, who came from a variety of professions.

The Advanced Professional Certificate in Behavioural Insights program teaches how to "nudge for good" in a very practical way. The hands-on learning and supportive faculty were greatly beneficial for my career aspirations, and I would recommend this program to anyone looking to venture into the fascinating world of behavioural insights.