Strategic Stakeholder Engagement
info_mark_grey In-person
$2,390
Course Start Date
2 days
In-Person at UBC Robson Square 8:30am to 4:30pm (PT)
Strategic Stakeholder Engagement
Build relationships that drive project and business success
This course explores best practices for building and maintaining effective working relationships, both internal and external to the organization. Learn to identify who your stakeholders are, apply proven skills to analyze their requirements and align their expectations with organizational strategies. Create a plan to continuously influence and engage them; win their buy-in and remove roadblocks to cooperation. Manage and monitor the stakeholders to foster productive, sustainable and mutually beneficial relationships.
Note: Throughout this course, we use both 'stakeholder' and 'interest-holder' to describe those whose interests intersect with organizations. While 'stakeholder' remains the most widely recognized term in industry and project management practice, we recognize the movement toward more inclusive language. This course reflects current professional standards while acknowledging the evolving conversation around terminology.
- Uncover your partner’s attitudes, needs and expectations
- Determine the optimum level of effort to allocate to each one
- Prepare and execute a stakeholder engagement plan
- Ensure stakeholders comprehend their roles clearly
- Prioritize and balance conflicting needs, to resolve barriers before they occur
- Improve outcomes by facilitating trust, cooperation and collaboration
- Nourish a culture of stakeholder engagement
Impact on your organization, team or business:
- Improve the business outcomes of your day-to-day operations and project activities
- Elevate the organization’s stakeholder management maturity level
- Create a common understanding of stakeholder management and its value to the business
- Minimize problems and costs associated with insufficient engagement
- Cultivate a proactive engagement culture, improving project and business performance across management levels
Stakeholder Management Framework
- Stakeholder characteristics
- The purpose of stakeholder engagement
- Challenges in identifying the right stakeholders
- The four stakeholder quadrants
Planning for Stakeholder Management
- Developing the engagement strategy and plan
- Identifying and categorizing stakeholders
- Discovering and analyzing stakeholder needs, expectations and motivations
- Defining roles and responsibilities
Managing and Monitoring Stakeholder Engagement
- Key understandings to share with stakeholders
- Executing and refining a dual action stakeholder engagement plan
- Dealing with conflicts and difficult stakeholders
- Maintaining stakeholder engagement throughout a business initiative
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Evan Lloyd
Client Development Specialist, Professional GrowthWhat other professionals think
This is an excellent course that delivers what it promises! I came out with excellent understanding of the two critical aspects when working with stakeholders.