Content Marketing Strategy
info_mark_grey Online
$345 + tax (5%)
Course Start Date
This program allows 180 days of unlimited access.
0.5 days
TBA
N/A
Content Marketing Strategy
Delivering value, inspiring action
Today’s consumers are accustomed to a wide range of choice and control over how they interact with brands. This requires marketers to rethink how their content marketing strategy aligns with the company’s business objectives, and how to target the content in order to deliver value and a great customer experience.
This short introductory course provides guidance for truly effective content marketing. Define your organization’s brand “why”—the strategic vision that enables you to create authentic content for your target market. Articulate your organization’s purpose, and learn key elements of a cohesive content marketing strategy that drives value for your brand. Connect content with customers to inspire their active engagement. Apply the right type of building blocks to sustain your content marketing journey.
Please note: This on-demand program does not qualify as an elective for UBC Sauder Professional Growth Certificates.
- Express the essence of your organization
- Align content with the organization’s vision and goals
- Identify your target markets and the best ways to get your message out
- Bring content to life
- Improve the customer experience
- Select from a multitude of online and offline channels
- Leverage the power of influencers and the digital environment
Impact to your organization, team or business:
- Better attract, engage and inform your customers
- Transform casual into loyal customers
- Communicate your expertise in your industry
- Build brand awareness and disseminate a consistent message to support it
- Improve SEO and your online presence
- Boost sales and revenue
- Defining what content is for your brand and who creates it
- Aligning your organization’s content strategy to its business goals
- Exploring the three levels of a content marketing strategy: how and why; who and what; where and when
- Systematic steps for planning a powerful content marketing strategy, including paid, owned and earned channels
- Delineating key points along the customer journey to deliver content that optimizes customer engagement
- Applying the building blocks of message creation: authenticity, storytelling, thought leadership and brand community
- Identifying your brand’s biggest influencers
- Measuring outcomes to ensure you are providing value for your customers
Profile
Jim Southcott
Contact us
